For its 18th edition, the festival wants to immerse the audience in the heart of the experience: feet in the sand, eyes on the stage, surrounded by dancing lights. The goal is double : to bring the festival to life through an immersive, first-person point of view, and to create a strong emotional connection. To provoke a thrill and a desire to experience the moment for real.
The hand-drawn illustration reflects the festival’s identity, with an immersive viewpoint reinforced by a black blur, placing the viewer at the heart of the crowd as if capturing the scene live.