Le Sucre, a club and cultural venue located on the rooftop of La Sucrière in Lyon, is launching a new series of rap and hip-hop-themed events for the 2027 summer. To this end, a new identity specific to these events has been created.

The elements of our identity were designed to function as stickers. The aim of this choice is significant, drawing direct inspiration from beat tags, those signature sounds, that beatmakers slip into their tracks to make them easily identifiable. All these elements are layered, creating a collage aesthetic rooted in hip-hop culture. Ultimately, this identity functions like a beatmaker’s tag, with a visual identity that is immediately recognizable.